The number of curated subscription services is growing every month. Alongside that rapid growth, interest in subscription box fulfillment has increased at a similar rate.
Here’s a selection of stats that show just how quickly the business model has moved in recent years:
- There are more than 2,000 subscription box services in operation, including the arrival of brand names like Walmart and Starbucks into the marketplace.
- Subscribers are often dedicated to more than one service. The average customer uses seven services and has many more on their wishlist.
- One of the most prominent names in the industry, Birchbox, started in 2010 and now has more than one million subscribers. At the peak of its recent growth, the subscriber count surged by 1,777% in a little over two years. (Data via Shorr)
That’s enough to attract any prospective retail entrepreneur to the party! However, the subscription box sector is not without its challenges.
Continue reading How to Succeed with Subscription Box Fulfillment
