September 21, 2016

It should come as no surprise to those who know Capacity that fulfillment is at the heart of everything we do. It’s a word that describes not just our job, but the feeling we want to inspire in every client and their customers. 

Communicating what fulfillment is in supply chain terms isn’t quite as easy. People outside our industry know all about warehouses, delivery trucks, and retail stores, of course, but the work that goes on behind the scenes isn’t so obvious.

With two new initiatives, Capacity’s marketing team aims to change that…
Continue reading A Brand Built on Fulfillment

September 14, 2016

One of the central challenges faced by every supply chain team is the effective integration of suppliers. Managers in our industry can work long and hard to implement the right technology and set expectations internally, only to have an external supplier miss the memo and bring things to a grinding halt.

From poor communication to a lack of supplier buy-in, there are many reasons this disconnect could occur. As the saying goes, you’re only as strong as the weakest link in your (supply) chain!

That’s why we’ll be spending a good portion of this month looking at supplier relations and effective onboarding techniques, starting today with the fundamentals of successful supplier integration. Continue reading 6 Essential Elements of Effective Supplier Integration

September 13, 2016

NORTH BRUNSWICK, New Jersey (September 19th, 2016) – Capacity LLC, trusted leader in order fulfillment, e-commerce, and electronic data interchange (EDI), has secured the intellectual property rights to its signature tagline, “fulfillment delivered.™” The company’s trademark application was approved earlier this month, officially confirming what clients already know: Capacity is a modern order fulfillment partner in a sector that often clings to outdated practices. This comes at a time when aging industry identifiers like 3PL and logistics provider are not consistent with the core capabilities that Capacity provides clients.

The last to touch clients’ products before they are shipped, Capacity plays a critical role in maintaining brand reputation and ensuring customer satisfaction. Their wide range of value-added services – from kitting and assembly to gift sets, custom packaging, and more – provide the finishing touches that help brands stand out and keep customers delighted. To capture that quality and differentiate the company from more providers of basic warehouse and shipping services, Capacity needed a tagline which speaks to those abilities.

“Fulfillment Delivered”

“fulfillment delivered.™” zeros in on Capacity’s core mission of excellence in order fulfillment. Two simple words clearly communicate Capacity’s ability to deliver diverse, flexible order fulfillment for a digital world. “The company brand name itself needed something more to bring clarity to those services we provide: a powerful tagline was crucial,” says Marketing Director Rich Reba. Stressing the importance of a great tagline he adds “Taglines are extremely important for they encapsulate what a company does in a memorable way. ‘fulfillment delivered.™’ communicates with crystal clarity what the Capacity brand is all about – delivering superior order fulfillment services.” With the approved trademark, Capacity now owns the rights to the phrase to strengthen their company’s brand identity.

For more information about Capacity, visit our website. Anyone interested in discussing outsourcing order fulfillment can also contact Capacity’s fulfillment experts online at via our contact page,, or call (732) 745-7770 and select option 3.

About Capacity LLC:
Since 1999, Capacity LLC has been offering expert order fulfillment services, warehousing, value-added services, assembly services, and technology solutions to businesses globally. Capacity LLC provides a bicoastal fulfillment solution, from four facilities in North Brunswick, NJ, and a fifth in City of Industry, CA. These strategic locations on both coasts allow for reduced transit times, cost-effective shipping, and more flexible transportation solutions. All five facilities are close to the major ports of Los Angeles/Long Beach and Newark/New York.

Capacity LLC employs cGMP methods, operates FDA registered facilities, and is NJ & CA State Board of Health approved food grade. Capacity LLC provides domestic and international distribution to companies of all sizes, from startups to household name brands who ship around the world.
Rich Reba, Marketing Director
732-745-7770 x 224

September 9, 2016

It’s just a short walk across 6th Avenue to move from the artistic leanings of SoHo to the hip hustle and bustle of Bleecker St, but this is a journey that our client Orla Kiely intends to make the most of!

The renowned fashion brand moves on from its Mercer St. location this month, all set for an exciting new store in the West Village. It’s a switch that the company has been talking about a lot, especially with New York Fashion Week (NYFW) descending upon the city this week. Continue reading Orla Kiely Builds Up to a Big Move in NYC

September 8, 2016

The unofficial end of summer is here and, like many of us, you’re probably wondering where the last couple of months went. It always feels like this part of the year flies by, which means the same is true of the news that impacts our industry. 

Knowing this, we keep an eye on the supply chain so that you don’t have to. In a week where everyone is playing catch up, our recap of the news and views from August will get you back up to speed.  Continue reading Order Fulfillment in Review: August 2016