We’ve spent a lot of this month looking at the importance of location in fulfillment.
From alternative ways to leverage location in a digital world to the physical reality of bringing ever-larger vessels through the Panama Canal, it’s clear that where we are and the routes we choose to move cargo through have a direct impact on product availability and customer satisfaction.
On Sunday, a Chinese container vessel will navigate its way through the expanded locks, in what shippers around the world hope will be the first of many successful passages by today’s larger commercial ships. It’s been a long time coming for shipping lines especially, many of whom have invested heavily in the 14,000 TEU capacity vessels that the expanded waterway is designed for.
The official start of the summer isn’t here until Monday, but we decided to take a note from our fulfillment team and get going a little early!
We gathered with some business peers, clients, and colleagues this week in New York City, to take in the visual delights of the Whitney Museum of American Arton a private tour. To take advantage of the beautiful weather, we followed it up with light bites and beverages at the Standard Biergarten, which is then ideally located for a sunset stroll along the Highline.
There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.
Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.