September 25, 2013
Bayonne Bridge at sunset
New Jersey’s Bayonne Bridge at sunset

At Capacity LLC we’re proud to call New Jersey home (not forgetting our crucial California warehousing operation!). We already know that the area is a vital distribution hub, of course, but it’s always welcome to have that viewpoint validated by a third party, as this feature on DC Velocity explains.

The Port of New York/New Jersey is one of the largest entry points for goods coming into the U.S., behind only its West coast peers in Los Angeles and Long Beach. The port district itself is 25 miles long and handles in excess of 75 million metric tons (RITA, 2009) every year. That’s a lot of cargo to sort, store, and redistribute to final destinations! Whether moving further into the U.S. via intermodal transport solutions or finding a consumer closer to the New Jersey-area, goods must move quickly through the port and make use of solid infrastructure to travel to a distribution center (DC) to await the next phase of their journey. New Jersey – and particularly central NJ – provides “easy access to all the major modes of transportation: road, rail, air, and ocean.” 


With a high concentration of the population in the Northeast, New Jersey doubles as a core base of operations for warehousing and logistics. We see time and again that major retailers find their sweet spot in this state, whether that means creating their own facility, as exemplified by Amazon’s massive facility under construction in Robbinsville, NJ, or employing a company like Capacity LLC to provide retail fulfillment solutions, as have brand names like Macy’s and Target. The combined efficiency of pulling cargo straight from port to DC, and efficiently managing its storage/delivery through to final point-of-sale is an attractive proposition for company and consumer alike. 
Even with this prime position, however, New Jersey’s logistics providers can’t rest on their laurels. Major impacts are expected from such transport developments as the impending Panama Canal expansion, meaning that the state and region must be ready to handle the anticipated growth. Already an efficient operation, new developments will see billions of dollars of investment come to fruition in the near future, with the raising of the Bayonne Bridge and the implementation of the ExpressRail System being two projects at the heart of this expansion. 
The jobs and economic growth that come with this adaptation of our industry is hugely welcome after a tough year of natural disasters and the struggle to get things back to normal. Watching our area develop is one of the highlights and, we’ll say just one more time, something that we’ at Capacity LLC are proud to play a part in!
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September 20, 2013
Warehouse #HDR #photog
Warehouse #HDR #photog (Photo credit: mescon)

Warehouse management is set to see significant benefits in the near future thanks to advances in mobile technology.

As strong advocates for improving order management through the application of new technologies, Capacity LLC has embraced developing systems including custom online order management and EDI-controlled fulfillment.

These may be just the tip of the iceberg, however, as mobile data integration begins to permeate what is an increasingly tech-driven profession. A recent survey by Motorola confirms this, finding that 66% of respondents plan to better equip staff with new technology in the near future, and identifying new areas of business growth driven by smarter warehousing.

Perhaps surprisingly, much of the technology at the heart of moving warehouse management forward is already at work, in our own pockets. Our mobile devices can monitor where we are, where we end up, many of the points in between and how long it took to get to each. When applied to the moving parts of the warehouse environment – fork lift trucks, tagged pallets of stock, communications devices on staff, and much more – a potential treasure trove of real-time and archival data is unearthed.

The pressing questions for solutions providers then become where to utilize it and how to effectively integrate the systems reliant on these data?

Thankfully there are plenty of excellent data analysis experts out there to do that legwork for warehouse management, not to mention software that can be employed to manage much of the process. This frees up managers to make plans and decisions in their own area of expertise, judging the information that will be of most use and applying the findings to improve system efficiency. This will become a continuous process of data collection, analysis, implementation and refinement as all of the parties involved begin to put together their preferred solutions
Our own warehouse management system is provided by Foxfire Technologies and employs specifically programmed elements that allow us to handle bespoke client profiles, locating and picking right down to the item level. Learn more about the system and the way we approach warehouse management here.
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September 19, 2013


Wardrobing” is the practice of buying an expensive clothing item, wearing it once and then returning it for full credit the next day. It’s essentially borrowing an outfit for a day at no cost. It’s typically the type of clothing that you might wear to a wedding or prom.

Though unethical, it might seem innocent enough. But it adds up. According to the National Retail Federation, the practice costs retailers upwards of $9 billion each year. Yes, that’s NINE BILLION. Continue reading Bloomingdales Seeks an End to Wardrobing

September 18, 2013

Affluent millennials who refer to themselves as “influencers” are making online purchases on a daily basis, according to a report from the research firm iProspect, to be released tomorrow.

Generation Xers purchase weekly and Baby Boomers purchase monthly, according to the “Affluent Influences” report. The results indicate that retail trends are shifting rapidly along generational lines. It’s certainly an important message to online and other retailers who seek to target these groups. It’s also indicative of an opportunity for those in the allied logistics fields.

The report also found that millennials are much more receptive to mobile advertising than are the older affluent groups. Gen Xers are receptive to online leisure activity ads and Baby Boomers are not likely to engage with ads, according to the study. Researchers also found differences in how the three groups consume media. For example, most affluent millennial consumers will pay for access to news online, while Generation X and Baby Boomers will not. Fourty-four percent of affluent millennials and 46 percent of Gen Xers watch broadcast TV, compared to 62 percent of Baby Boomers.

There are also differences in the types of devices used by the different groups: tablets and mobile by affluent millennials and Gen Xers. Baby Boomers most often use laptops  and desktop computers.

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September 17, 2013

English: Gmail logo

Google’s latest tweak to Gmail may not be good for business. Retailers are getting the word out on any number of platforms these days, including Facebook, Pinterest, Instagram and Twitter, but email is remains the workhouse of online retail.

Google has over the last few months rolled out a new framework for Gmail, creating several different folders within users’ inboxes. The “Primary” folder is intended for personal and priority emails. The other folders include “Social,” “Promotions,” “Updates” and “Forums.” The names are fairly self-explanatory. Google says simply that it wants to address email overload.

The organization may be useful for users, separating and perhaps prioritizing Gmail. The effect is less certain for retailers. The risk is that e-commerce emails will be shunted into an “email ghetto,” according to the New York Times. The open rate for promotional emails has decreased by about 1 percent since the introduction of the feature according to three sites that manage e-mail mailings, Yesmail Interactive, MailChimp and 3DCart.

It is possible for users to change the folders in which emails appear. Gmail from retailers may be dragged and dropped into the “Primary” folder. Once that’s done, future emails will also appear in that folder. The Gap and Groupon have urged recipients of their emails to do just that.

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