Losers Win Big! Pick & Pack for the Oscars 2014 Swag Bags

When it comes to the Academy Awards, even the losers end up big winners.

We know this, because our friends and clients at the excellent Acure Organics gave us the inside scoop on the Oscars 2014.

In particular, they let us know about the high-value gift bags that those nominees who miss out in five of the biggest categories will receive. These consolation prizes contain around $80,000 worth of goodies, including cutting-edge items from the Acure range of organic, fair-trade skin care products.

The gift bag value is a 45% increase on the one picked and packed for the Oscars in 2013, and also includes vacations, spa days, products for celebrity pets and, bizarrely, a his and hers set of Mace guns. For those awkward interviews on the red carpet, perhaps?

The goal is, of course, to have some of the biggest names in show business discover and delight in the products that go into these glamorous gift bags. For a more organic look at the feedback on Acure products, however, we thought a scan of the company's Twitter feed would be more representative.

Living and loving pick and pack operations as we do at Capacity, it's great to see so many happy customers discovering Acure Organics products in monthly subscription gift packages, like Birchbox, which are becoming more and more popular.

It's amazing just how good it feels to receive a delivery of great new products, whether you're in Hollywood or Hudson County... perhaps not as good as winning an Oscar, but still something to make you feel a little special, which is worth its weight in gold!