There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.
Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.
The next generation of shoppers will expect more omnichannel fulfillment options, according to a research conducted by German consumer behavior experts GfK.
The firm finds that so-called “leading-edge” consumers are driving the future of shopping, with their requests indicating a strong desire for retailers to provide extensive online purchase options, in addition to traditional in-store solutions. Experts increasingly believe that a failure to meet these omnichannel expectations could be the kiss of death for any retail business, regardless of size, scale, or brand recognition.
One of the great joys of our industry is that we get to work with so many different types of products and brands, from the chic selection we see in health and beauty, to the intricate supply chains of apparel and the demanding development of technology brands.
When it comes to pure fun, however, it’s the toy brands that are always guaranteed to deliver!
That’s why we had no choice (poor, poor us) to head over to the 2015 Toy Fair at New York City’s Javits Center earlier this week. Not only to visit clients who were displaying their latest and greatest items at the event, but for some vital industry research into key supply chain issues and logistics… okay, fine, we just really love to play with the toys… it’s a tough job, but somebody has to do it!
Here’s a selection of shots taken by our lucky attendees:
On our way to the Javits Center, the powerful presence of Barbie loomed large to greet us…
…and in to see the award-winning range of beautifully designed Playsam toys.
Anyone with cavalier kids will appreciate the combination of neon cool and safety of the Brightz light range. High vis. gear for the very young!
Also high visibility, thanks to their iconic brand identity and widely distributed range of products that every new parent knows well, is NYC’s own Skip Hop!
We build supply chains, Tegu builds awesome magnetic block models… both are equally cool, right? Right?!
And one of the best announcements we saved for last, with Wicked Cool Toys revealing a high-power brand partnership with the Girl Scouts. You can read more about that here (but just know that you can now make those famous cookies around the clock, in your own home!)
This captures just a small segment of Toy Fair 2015, but you can catch a lot more on the Instagram or Twitter feeds covering the event. (Just be prepared for a lot of cute little Groots…)
And if you’re a growing toy brand and want to know more about mixing fun with order fulfillment, get in touch with us today!
Hunkered down (presumably you’re already over that phrase for the year, right?) for the inevitable snow day, it seems like the ideal time to show off some of our shots from last week’s Outdoor Retailer Winter Market show.