Today’s retail environment is a very different one compared to even ten years ago. We all know about the rise of e-commerce and malls struggling to fill physical retail space. However, there’s a lot more to this changing landscape than just consumers choosing websites instead of stores. Continue reading The Changing Face of Retail in America
There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.
Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.
Suffice it to say, it wasn’t long before the headlines and social media praise started rolling in! Continue reading Bluemercury Finds the Beauty in Brick and Mortar Retail
The next generation of shoppers will expect more omnichannel fulfillment options, according to a research conducted by German consumer behavior experts GfK.
The firm finds that so-called “leading-edge” consumers are driving the future of shopping, with their requests indicating a strong desire for retailers to provide extensive online purchase options, in addition to traditional in-store solutions. Experts increasingly believe that a failure to meet these omnichannel expectations could be the kiss of death for any retail business, regardless of size, scale, or brand recognition.
Why do they believe this when a majority of customers still flock to stores? Continue reading Study Shows Consumers Want More Omnichannel Fulfillment Options
One of the great joys of our industry is that we get to work with so many different types of products and brands, from the chic selection we see in health and beauty, to the intricate supply chains of apparel and the demanding development of technology brands.
When it comes to pure fun, however, it’s the toy brands that are always guaranteed to deliver!
That’s why we had no choice (poor, poor us) to head over to the 2015 Toy Fair at New York City’s Javits Center earlier this week. Not only to visit clients who were displaying their latest and greatest items at the event, but for some vital industry research into key supply chain issues and logistics… okay, fine, we just really love to play with the toys… it’s a tough job, but somebody has to do it!
Here’s a selection of shots taken by our lucky attendees:
On our way to the Javits Center, the powerful presence of Barbie loomed large to greet us…
…and in to see the award-winning range of beautifully designed Playsam toys.
Anyone with cavalier kids will appreciate the combination of neon cool and safety of the Brightz light range. High vis. gear for the very young!
Also high visibility, thanks to their iconic brand identity and widely distributed range of products that every new parent knows well, is NYC’s own Skip Hop!
We build supply chains, Tegu builds awesome magnetic block models… both are equally cool, right? Right?!
And one of the best announcements we saved for last, with Wicked Cool Toys revealing a high-power brand partnership with the Girl Scouts. You can read more about that here (but just know that you can now make those famous cookies around the clock, in your own home!)
And if you’re a growing toy brand and want to know more about mixing fun with order fulfillment, get in touch with us today!
For those of us in the U.S., Target’s announcement that it would be shutting up shop in Canada came as something of a surprise.
The big box retailer experiences big bucks success here in its homeland, and with Canadians extremely receptive to having the brand open its doors north of the border, the 133 stores that appeared should have been set for a bright future. Continue reading Supply Chain Lessons from Target’s Calamity in Canada